A Marketing Communications Objective to ________ Has the Goal of Influencing

question 88

Multiple Choice

A marketing communications objective to ________ has the goal of influencing the consumer to take the next step toward buying.

• A) help the consumer recognize a need
• B) build awareness and interest
• C) reinforce the buying decision
• D) remind about a brand
• E) stimulate action

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Definitions:

Self-esteem

An individual's overall subjective emotional evaluation of their own worth.

Self-control

The ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses.

Empathy

The capacity to understand another person’s emotions and concerns.

Peer Acceptance

Likeability or the degree to which a child is viewed as a worthy social partner by his or her peers.