Which of the Following Statements About Advertising Is True

question 41

Multiple Choice

Which of the following statements about advertising is true?

• A) Advertising is personal communication from an identified sponsor using the mass media.
• B) Consumers perceive advertising as always having a high level of credibility.
• C) Advertising can be used to suggest how to compare competing brands.
• D) The effect of advertising is more easily measured than the effect of sales promotions.
• E) Advertising always relies on factual information.

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Definitions:

Electric Shock

A sudden discharge of electricity through a part of the body, causing a sharp and often painful sensation.

Lever Press

A method used in experimental psychology to measure an animal's behavior, particularly in operant conditioning, by recording the frequency of lever pressing by the subject.

Behaviorism

A theory in psychology that emphasizes the study of observable behaviors over internal phenomena such as thoughts and feelings.

Classical Conditioning

A learning process in which an innate response to a potent stimulus becomes triggered by a previously neutral stimulus after repeated association.