Which of the Following Is NOT a Type of Consumer

question 83

Multiple Choice

Which of the following is NOT a type of consumer sales promotion?

• A) advertising allowance
• B) point-of-purchase display
• C) loyalty program
• D) trial offer
• E) coupon

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Definitions:

Conscious Mind

The aspect of mind that is aware of thoughts, feelings, and surroundings at any given moment.

Regression

A defense mechanism in psychoanalytic theory where an individual's behavior reverts to an earlier stage of development when faced with stress.

Fixation

An obsessive interest or feeling stuck at a particular stage of psychosexual development, according to Freud.

Repression

A psychological defense mechanism where distressing memories, thoughts, or impulses are excluded from conscious awareness.