Which of the Following Marketing Communication Tools Includes the Functions

question 71

Multiple Choice

Which of the following marketing communication tools includes the functions of building up a positive corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) sponsorship
• C) direct marketing
• D) public relations
• E) advertising

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Definitions:

African Americans

An ethnic group in the United States with ancestral roots in Africa, primarily those whose ancestors were enslaved and brought to the US.

Homemaker

A person, especially a housewife, who manages the household, including caring for the family and performing domestic chores.

Sex-Stereotypical Job Dimensions

Characteristics and attributes traditionally associated with certain genders, influencing perceptions and division in the workforce.

Feminine

Pertaining to qualities or characteristics traditionally associated with women or girls, often contrasted with masculine.