Product Placement, in Which a Company Arranges for a Brand

question 29

Multiple Choice

Product placement, in which a company arranges for a brand or product to appear in an entertainment vehicle such as a television show or movie, is an example of ________.

• A) advertising
• B) sponsorship
• C) viral marketing
• D) public relations
• E) sales promotion

---

Definitions:

Target Audience

A specific group of consumers at which a product, service, or marketing message is aimed.

Social Currency

The value derived from being included or mentioned in social networks and conversations, enhancing one's reputation and influence.

Brands

Representations of a product or company, evidenced through a distinct name, logo, or design, that distinguishes them from their competitors.

Social Media-Centric Lives

Lifestyles highly influenced or dominated by social media activities, where significant time is spent engaging with digital platforms.