A Media Objective Is a Clear Statement Conveying ________

question 72

Multiple Choice

A media objective is a clear statement conveying ________.

• A) which audiences the media will address
• B) goals for profits and revenues
• C) what the media plan will accomplish
• D) how the product benefits will be conveyed
• E) how types of media will be selected for the plan

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Definitions:

Labor Contract

The formal, written document that spells out the relationship between the union and management for a specified period of time—usually two or three years.

Management

A process designed to achieve an organization's objectives by using its resources effectively and efficiently in a changing environment.