Management of a Company That Adheres to the Principle of Integrated

question 40

Multiple Choice

Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?

• A) The use of multiple marketing delivery methods is advantageous.
• B) The use of a single marketing delivery method is advantageous.
• C) Long-term relationships with customers are best nurtured through sales promotion.
• D) Long-term relationships with customers are best nurtured through public relations.
• E) Short-term relationships with customers are more profitable than long-term relationships with customers.