The More Media Efficient a Media Vehicle Is, the More

question 64

True/False

The more media efficient a media vehicle is, the more finely it is able to target niche demographic segments.

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Definitions:

Castration Anxiety

A psychoanalytic concept referring to a deep fear of losing one's genitalia or their function.

Oedipus Complex

A concept in psychoanalytic theory referring to a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.

Defense Mechanism

A psychological strategy used unconsciously to protect oneself from anxiety or to minimize distressing thoughts and feelings.

Superego

Part of the unconscious that consists of absolute moral standards internalized from one’s parents during childhood and from one’s culture.