Why Is It Important for a Media Planner to Consider

question 67

Essay

Why is it important for a media planner to consider how different types of media could work together on a media plan?

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Definitions:

Tactics

Strategies or maneuvers used in negotiations, conflicts, or competitions to gain an advantage or achieve specific objectives.

Relationship outcomes

the possible results or endings of interactions between two or more parties.

Accommodation

A strategy in conflict resolution where one party yields to the wishes or demands of another to maintain harmony and avoid conflict.

Procedural issues

Concerns or matters regarding the methods, processes, or steps followed in carrying out actions or resolving conflicts.