The Emergence of a New Trend or the Evolution of a New

question 45

Multiple Choice

The emergence of a new trend or the evolution of a new technology should cause a marketer to ________.

• A) change the company's marketing-mix strategy
• B) reevaluate the company's marketing-mix strategy
• C) identify a new target market for the company's products
• D) increase support for the current marketing-mix strategy
• E) adopt new methods of measuring the success of the current marketing-mix strategy

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Definitions:

Racial Equality

The principle that individuals should not be discriminated against or receive unequal treatment based on their race.

Second Great Awakening

Religious revival movement of the early decades of the nineteenth century, in reaction to the growth of secularism and rationalist religion; began the predominance of the Baptist and Methodist Churches.

American Society

The societal structure, culture, and community life of the United States, encompassing diverse traditions, values, and demography.

Women's Suffrage

The right of women to vote in elections; a major goal of the women's rights movement in many countries during the late 19th and early 20th centuries.