For a Marketer Repositioning an Established Brand for a New

question 52

Multiple Choice

For a marketer repositioning an established brand for a new target audience, understanding of which of the following is LEAST important?

• A) the wants of the new targets
• B) the needs of the new targets
• C) the substitute products that are important to the new targets
• D) the budgeting methods of leaders in the product category
• E) the products the new targets are currently purchasing

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Definitions:

Free Energy

The portion of a system's energy that can perform work when temperature and pressure are uniform throughout the system.

Spontaneously

Occurring without external cause or intervention, often in a natural or unexpected manner.

Units

A standard measurement used to quantify physical properties such as length, mass, volume, or time.

ATP

Adenosine triphosphate, a molecule that carries energy within cells for metabolism.