Which of the Following Is NOT Among Kotler's 4 Cs

question 42

Multiple Choice

Which of the following is NOT among Kotler's 4 Cs?

• A) customer value
• B) cost
• C) credit
• D) communication
• E) convenience

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Definitions:

Confidence Interval

A selection of values, based on sample statistics, forecasted to incorporate the value of an unknown population parameter.

Population Mean

Population mean is the average of all the values in a population.

Standard Deviation

A statistic that measures the dispersion or variation of a dataset relative to its mean, indicating how spread out the data points are.

Population Mean

The average value of all items in a population, representing the central point of a data set.