Kotler Based His 4 Cs on the Idea That ________

question 18

Multiple Choice

Kotler based his 4 Cs on the idea that ________ is more important than ________.

• A) channel communication; customer acquisition
• B) customer retention; channel efficiency
• C) customer acquisition; customer value
• D) channel communication; channel efficiency
• E) customer retention; customer acquisition

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Definitions:

Salesperson

An individual who sells goods or services to customers, aiming to meet their needs and drive company revenue.

Online Sources

Digital or internet-based platforms and tools that provide information, products, or services.

Culturally-Appropriate

Efforts or behaviors that are considered respectful, sensitive, and suitable to the norms, practices, and values of a specific culture.

Tactical Partner

An alliance or partnership formed for strategic advantages, focusing on specific objectives or goals.