The Creation of a Marketing-Mix Model Requires the Use of a Software

question 88

True/False

The creation of a marketing-mix model requires the use of a software package that maximizes marketing-mix elements with respect to particular financial outcomes.

---

Definitions:

Peak Flow

The maximum instantaneous discharge of a stream or river at a specific location and time.

Runoff

The flow of water that occurs when excess stormwater, meltwater, or other sources flows over the Earth's surface, often leading to erosion and transporting sediments.

Floodplain

Land that is level or almost level, located next to a river or stream, which undergoes infrequent or regular floods.

Meander

A winding curve or bend in a river, which occurs as the river erodes the landscape in sinuous patterns.