Identify Two Elements Included in the 12 Categories of Marketing

question 36

Essay

Identify two elements included in the 12 categories of marketing variables that are organized into different categories under the 4 Ps classification.

Recognize the importance of experience, credence, and search properties in evaluating services.

Understand how consumers evaluate services based on different properties before, during, and after purchase.

Understand the rights and liabilities of parties involved in negotiable instruments.

Identify different types of endorsements and their implications for negotiable instruments.