Which of the Following Most Accurately Identifies the Purpose of a Marketing-Mix

question 69

Multiple Choice

Which of the following most accurately identifies the purpose of a marketing-mix model?

• A) to identify the most appropriate target audience for a new product
• B) to evaluate the contribution that each component of a marketing program makes to market performance
• C) to identify the most effective media strategies to use to reach a target audience
• D) to evaluate the effect of supply and price on level of customer demand
• E) to select the most efficient marketing channels for a given product

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Definitions:

Logic Tree

is a diagram used to visually organize the hierarchical relationship between different concepts or decisions.

Abstract

An abstract is a brief summary of a research article, thesis, review, or other long report, highlighting the main points and conclusions.

Recommendation Report

A document that provides suggestions or advice on how to solve a specific problem or make decisions, based on analysis.

Analyses

The systematic examination and evaluation of data or information, by breaking it into its component parts to uncover their interrelationships.