Marketing-Mix Models Came into Popular Use as a Result of the ________

question 85

Multiple Choice

Marketing-mix models came into popular use as a result of the ________.

• A) switch to the 4 Cs view of the marketing mix
• B) switch to the 7 Ps view of the marketing mix
• C) widespread availability of scanner data
• D) increased use of digital marketing
• E) increased use of one-to-one marketing

---

Definitions:

Physical Injuries

Harm or damage to the body caused by accidents, violence, or any external force, often requiring medical intervention.

Emotional Abuse

A form of abuse characterized by a person subjecting another to behavior that can result in psychological trauma, including anxiety, chronic depression, or post-traumatic stress disorder.

Substance Abuse

The harmful pattern of using substances (such as drugs or alcohol) leading to significant impairments or distress, including health problems, disability, and failure to meet responsibilities.

Physical Abuse

The intentional use of physical force to harm or injure another person.