7-Eleven Has Recently Begun to Redesign and Restock Its Stores

question 15

Multiple Choice

7-Eleven has recently begun to redesign and restock its stores to offer a more upscale environment and products, such as house wines and fresh foods. According to the 7 Ps classification of the elements of the marketing mix, 7-Eleven has changed its ________.

• A) physical evidence
• B) price
• C) promotion
• D) process
• E) people

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Definitions:

Continued Relevance

The ongoing importance or applicability of an idea, theory, or knowledge in the face of changing contexts or over time.

George Simmel

A German sociologist, philosopher, and critic known for his work on the philosophy of money, social structure theory, and the study of metropolitan life.

Conspicuous Consumption

The purchase of goods or services for the purpose of displaying one's wealth or social status, rather than for practical necessity.

Patriarchy

A societal structure where males predominantly possess the main authority, dominate political leadership positions, have the upper hand in moral guidance, enjoy societal advantages, and control property rights.