Refer to the Scenario Below to Answer the Following Questions

question 16

Multiple Choice

Refer to the scenario below to answer the following questions. In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with the lifestyle of Shipshewana's largest population the Amish.
Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same.
Mary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles per customer request. In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, the town's busiest tourist days, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town.
"Shipshewana is full of specialty shops," Mary Miller stated. "People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods."
-The Amish décor and shop workers give customers an authentic impression of the pride and skill built into the shop's products. Under the 7 Ps concept of the marketing mix, these aspects also contribute most directly to Indiana Wood's ________.

• A) product
• B) promotion
• C) physical evidence
• D) packaging
• E) positioning

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Definitions:

Trait Theory

A psychological framework that defines personality through consistent patterns of thought, em機 and behavior known as traits.

Trait Theory

A psychological approach that attempts to categorize human personalities into broad personality traits, which are thought to be consistent and enduring over time.

Market Segmentation

The practice of dividing a target market into smaller, more defined categories based on various characteristics like demographics, interests, or behavior.

Brand Personality

The collection of characteristics or qualities related to humans that are linked to a brand, influencing how consumers see and interact with the brand.