What Are Two External Factors That May Cause a Company

question 26

Essay

What are two external factors that may cause a company to reconsider its marketing-mix strategy?

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Definitions:

Secure

A term often used in psychology to describe a state of being free from fear or anxiety, or in attachment theory, a healthy attachment style.

Basic Anxiety

A concept introduced by psychoanalyst Karen Horney, referring to feelings of helplessness and insecurity that arise from problematic parent-child relationships during childhood.

Neurosis

A mental health term historically used to describe a range of psychological problems characterized by anxiety, depression, or other feelings of distress.

Hostility

Feelings of anger, aggression, or resentment that are often displayed through antagonistic or unfriendly behavior.