The Management of Resources and Processes to Achieve Measurable Increases

question 67

Multiple Choice

The management of resources and processes to achieve measurable increases in both return on marketing investment and efficiency is known as ________.

• A) data analytics
• B) marketing accountability
• C) marketing metrics
• D) advertising measurement
• E) brand health

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Definitions:

Vivid Mental Pictures

Highly detailed and clear images formed in the mind, often evoked by descriptive language or creative thinking.

Positive Imagery

The practice of using vivid and positive mental images to enhance performance, reduce stress, or improve emotional well-being.

Confidence

The feeling of self-assurance arising from an appreciation of one's own abilities or qualities.

Social Media

Platforms that enable users to create, share content, or participate in social networking online, such as Facebook, Twitter, and Instagram.