Marketing Measurement Has Both Process and Structural Implications for a Business

question 42

Multiple Choice

Marketing measurement has both process and structural implications for a business. Which of the following is a structural implication?

• A) the need to assign staff to perform the necessary measurement tasks
• B) the need to understand how marketing information is generated
• C) the need to determine how employees are rewarded for using measurement data
• D) the need to determine how marketing information will be analyzed
• E) the need to determine how management will be rewarded for using measurement data

---

Definitions:

Outcomes

The results or effects that are a consequence of specific actions, processes, or behaviors.

Thistle Tube

A laboratory equipment used primarily in filtration and gas collection, featuring a funnel-like top and a long, narrow stem.

Fontanels

Soft, membranous gaps between the cranial bones of an infant's skull that facilitate birth and brain growth.

Fetal Skull

The developing skull of a fetus, characterized by soft spots known as fontanels, which allow for growth and flexibility during birth.