Consider a Situation in Which There Is 90% Unaided Awareness

question 27

Multiple Choice

Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 75%. Which of the following best describes the purchase funnel for this scenario?

• A) very wide at the top and narrow at the bottom
• B) very narrow at the top and wide at the bottom
• C) very narrow and vertical
• D) very wide and vertical
• E) very wide and horizontal

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Definitions:

Occupational Area

A field or sector of work or profession.

Physical Separation

The act of being apart from others in space or distance, which can affect relationships and mental health.

Nonverbal Communication

The transfer of information through body movements, expressions, and gestures, rather than spoken words.

Coded Words

Language that conveys a particular meaning not explicitly stated, often used to disguise the true message or to communicate with a specific audience.