Explain the Purpose of Brand Tracking and Describe the Three

question 99

Essay

Explain the purpose of brand tracking and describe the three components that form the basic architecture of the brand tracking process.

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Definitions:

Zone of Proximal Development

A concept in developmental psychology introduced by Lev Vygotsky, describing the difference between what a learner can do without help and what they can achieve with guidance and encouragement.

Reinforcements

In behavioral psychology, stimuli used to increase the likelihood of a repeated behavior by applying rewarding or punishing consequences.

Conservation

In psychology, the understanding that certain properties of objects remain the same despite a change in the object's form or appearance.

Centration

The tendency, especially in young children, to focus on one aspect of a situation while neglecting other relevant aspects.