The Management of Resources and Processes to Achieve Measurable Increases

question 67

Multiple Choice

The management of resources and processes to achieve measurable increases in both return on marketing investment and efficiency is known as ________.

• A) data analytics
• B) marketing accountability
• C) marketing metrics
• D) advertising measurement
• E) brand health

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Definitions:

Customers Table

A database table that holds information about clients or customers, typically including data like names, contact details, and purchase history.

Data Types

Categories of data which determine the kind of value that can be stored and manipulated within a program, such as integer, string, or boolean.

Data Lake

A storage repository that holds a vast amount of raw data in its native format until it is needed for analytics purposes.

Data Warehouse

A vast collection of data gathered from various sources inside a company, utilized for reporting and analyzing data.