Paul DeMairo Is Identifying Key Performance Indicators to Be Tracked

question 34

Multiple Choice

Paul DeMairo is identifying key performance indicators to be tracked and analyzed through his company's CRM program. Which of the following would Paul be LEAST likely to include as a key performance indicator?

• A) average revenue per customer
• B) customer lifetime value
• C) cost to acquire a new customer
• D) cost to retain a channel member
• E) cost to retain a current customer

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Definitions:

Self-Assessment

The process by which an individual evaluates their own abilities, performance, and qualities, often in a professional context.

Big Five

A psychological theory that identifies five basic dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Positive and Negative Emotions

The range of feelings that can influence behavior and perception, with positive emotions including happiness and joy, and negative emotions including sadness and anger.

Personality Profile

A detailed description of an individual's behavioral traits and characteristics.