Consider a Situation in Which There Is 10% Unaided Awareness

question 87

Multiple Choice

Consider a situation in which there is 10% unaided awareness for a brand of athletic shoes, with purchases of 75%. Which of the following best describes the purchase funnel for this scenario?

• A) very wide at the top and narrow at the bottom
• B) very narrow at the top and wide at the bottom
• C) very narrow and vertical
• D) very wide and vertical
• E) very wide and horizontal

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Definitions:

Plaques

Deposits of fatty substances, cholesterol, cellular waste products, calcium, and fibrin in the inner lining of an artery which can lead to atherosclerosis and other cardiovascular diseases.

Dementia

A state of mental deterioration characterized by impaired memory and intellect and by altered personality and behavior.

Pulmonary Embolism

A blockage in one of the pulmonary arteries in the lungs, typically caused by blood clots that travel from the legs or other parts of the body.

Chronic Alcoholism

A medical condition characterized by an uncontrollable need to consume alcohol despite the negative effects it has on one’s health and life.