Consider a Situation in Which There Is 90% Unaided Awareness

question 27

Multiple Choice

Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 75%. Which of the following best describes the purchase funnel for this scenario?

• A) very wide at the top and narrow at the bottom
• B) very narrow at the top and wide at the bottom
• C) very narrow and vertical
• D) very wide and vertical
• E) very wide and horizontal

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Definitions:

High Risk

Situations, activities, or individuals associated with a significantly increased likelihood of adverse outcomes or danger.

Heart Disease

A range of conditions affecting the heart, including coronary artery disease, heart rhythm problems (arrhythmias), and many others.

ECG Stress Test

A diagnostic test examining how the heart works under stress, typically involving exercise or medication.

Ventricular Action

The activity or contractions of the ventricles, the two lower chambers of the heart, responsible for pumping blood to the body and lungs.