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Eleanor Gibson's research on infants and the visual cliff found that infants
Involvement
The degree of personal relevance a consumer perceives in a purchasing decision, which can influence their buying behavior and loyalty.
Trial
An evaluation or test phase where a product or service is used temporarily to assess its performance, functionality, or suitability before full-scale use or launch.
Intended Audience
The specific group of people targeted by a message or product, for whom the content is specifically designed or adapted.
Promotion Program
A planned series of marketing activities aimed at increasing awareness of a product or brand, encouraging sales, and enhancing customer engagement.
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