Examlex
Instead of studying for an additional two hours for the economics final exam,Leanne decides to watch a movie.Leanne is making
Skimming Pricing Policy
A pricing strategy in which a company sets relatively high prices at the launch of a new product to maximize profit margins from customers willing to pay the premium price.
Price-sensitive
Refers to how demand for a product is influenced by changes in its price; price-sensitive consumers are likely to change their purchasing behaviors significantly in response to price changes.
High Initial Price
A pricing strategy where a product is introduced to the market at a high price point to maximize revenue from less price-sensitive customers before possibly lowering the price.
Skimming Pricing
A pricing strategy involving setting high prices initially to target consumers who are willing to pay more for new or unique products.
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