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Lead Users
Innovative product users who modify existing products according to their own ideas to suit their specific needs.
Market Testers
Individuals or groups involved in testing a product in specific markets before a full-scale launch, to gauge consumer response and demand.
Virtual Prototype
A digital simulation of a product, used for testing and visualization before physical manufacturing.
Unmet Need
A consumer demand or requirement that has not been satisfied or addressed by current products or services in the market.
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