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Focus Groups
A research method where a small, diverse group of people discuss their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
Online Surveys
Tools used to collect data and feedback from respondents through the internet for research or customer service purposes.
Secondary Data
Information that has been previously gathered for purposes other than the specific research project at hand, including reports, studies, and databases.
External Secondary
Refers to secondary data collected from sources outside of the organization, used for research or analysis.
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