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Arthur R. Kydd has helped launch more than 60 start-up firms and believes if you have a real product with a distinctive point of difference that satisfies the needs of customers, you may have a winner. The way to demonstrate this to him is to
Abraham Maslow
A pioneering psychologist best known for creating Maslow's hierarchy of needs, a theory in human psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.
Fulfil Potential
The process of realizing or achieving one's maximum capabilities or possibilities in any given area or field.
Drive to Grow
An intrinsic motivation or internal force that propels individuals towards personal development and fulfillment.
Humanistic Perspective
A psychological approach that emphasizes the study of the whole person and their potential for personal growth.
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