Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Social Construction

The theory that much of what we perceive as reality is shaped by the societal norms, institutions, and practices we participate in, rather than inherent qualities of objects or concepts.

Individual Races

Denotes the concept of categorizing humans based on physical and genetic variations.

Economic State

The current condition of an economy, including factors such as growth rates, unemployment levels, inflation rates, and the overall health of the economic system.

Upward Mobility

The ability or opportunity for individuals or groups to improve their social or economic status.