Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

Understand the relationship between attitudes and behavior in predicting actions.

Learn how the theory of planned behavior extends the understanding of attitude-behavior relationships.

Understand the relationship between prejudiced attitudes and discriminatory behaviour.

Grasp the variables that influence the correspondence between attitudes and behaviours.

---

Definitions:

Planned Change Programs

These involve deliberate efforts to improve an organization by altering its structure, processes, or culture through structured interventions.

Key Source Of Energy

A principal resource or input that provides power or vitality, often in the form of fuel, electricity, or nutritional calories.

External Party

Individuals or groups outside of an organization or system that can affect or be affected by the organization's activities.

Organization's Members

Individuals who are part of a group, company, or institution and contribute to its culture, goals, and activities.