Which of the Following Statements Regarding the Appendices Section of a Marketing

question 8

Multiple Choice

Which of the following statements regarding the appendices section of a marketing plan is most accurate?

• A)An appendix is not necessary if the body of the marketing plan was properly written.
• B)An appendix should never have more than one page for every seven in the marketing plan.
• C)The nature and number of pages in an appendix should directly relate to the plan's purpose and audience.
• D)It is best to include a variety of representations (graphs,tables,photographs,diagrams,etc. )rather than one single type (all graphs,all tables,etc. ).
• E)There is no need to label Appendices A,B,C,etc. ,unless each appendix represents an entirely different product,product line,or division.

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Definitions:

Horizontal Price Fixing

An illegal practice where competitors agree to set their prices at a certain level, rather than competing fairly.

Shipping Fees

Charges applied for transporting goods from one location to another.

Hart-Scott-Rodino Act

U.S. legislation that requires large companies to file a report with the Federal Trade Commission and the Department of Justice before completing certain mergers, acquisitions, or transfers of securities.

Waiting Period

A mandated time interval between when an action is taken and when some related action may occur or when its effect comes into play.