To Serve Both Buyers and Sellers,marketing Seeks to Discover and ________

question 31

Multiple Choice

To serve both buyers and sellers,marketing seeks to discover and ________ the needs and wants of prospective customers.

• A)change
• B)satisfy
• C)create
• D)manipulate
• E)preserve

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to help individuals overcome fears and anxieties by gradually exposing them to the feared object or context in a controlled way.

Phobic Responses

Excessive and irrational fear reactions to specific objects, situations, or activities, leading to avoidance behaviors.

Habitual Thinking Errors

Cognitive distortions that occur automatically and perpetuate negative thinking or emotions.

Rational Emotive Therapy

A form of cognitive-behavioral therapy focusing on identifying irrational beliefs, challenging these beliefs, and finally reinterpreting them in a more rational light.