Which of the Following Statements Best Distinguishes Between Consumer Needs

question 186

Multiple Choice

Which of the following statements best distinguishes between consumer needs and wants?

• A)Needs are far more influential than wants with respect to marketing decision making.
• B)Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
• C)Wants occur when a person feels deprived of luxury items while needs are solely possessions required to maintain relationships.
• D)Needs and wants are psychologically the same,but needs are those that a consumer can be guaranteed to satisfy.
• E)Needs occur when a person feels deprived of basic necessities such as food,clothing,and shelter while wants are determined by a person's knowledge,culture,or personality.

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