Environmental Forces Refer to

question 163

Multiple Choice

Environmental forces refer to

• A)the internal strengths of a company that enable the firm to remain competitive.
• B)the marketing manager's uncontrollable factors-product,price,promotion,and place-that can be used to solve marketing problems.
• C)the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
• D)the marketing manager's uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.
• E)the marketing manager's controllable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.