After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 175

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A)marketing strategy.
• B)macromarketing agenda.
• C)micromarketing agenda.
• D)marketing program.
• E)marketing concept.

---

Definitions:

Warranty Work

Repair or replacement services performed for customers at no charge, covered under a product's warranty period to ensure satisfaction and compliance with standards.

Production Costs

The total cost incurred by a business to manufacture a product, including labor, materials, and overhead expenses.

Finished Goods

Products that have completed the manufacturing process but have not yet been sold or distributed to the end customer.

Activity Costs

Expenses associated with specific business activities, often analyzed in activity-based costing to determine product or service profitability.