Which of the Following Statements About 3M's Marketing Program for Post-It

question 11

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

• A)In his first attempt,David Windorski,a 3M inventor,designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C)David Windorski,a 3M inventor,developed the Post-it Flag Pen for the office worker segment.
• D)The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E)In development of the Post-it Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

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Definitions:

Direct Labor-Hours

The total hours worked by employees directly involved in the production of goods.

Manufacturing Overhead

The indirect factory-related costs that are incurred when a product is manufactured, including costs such as maintenance, utilities, and equipment depreciation.

Predetermined Overhead Rate

An estimated rate used to assign overhead costs to products or job orders, based on a selected activity base.

Direct Labor-Hours

The total number of labor hours spent on producing a single unit of a product or service.