The Pricing Strategy for 3M's Post-It Flag Highlighters Was to

question 199

Multiple Choice

The pricing strategy for 3M's Post-it Flag Highlighters was to

• A)match its principal competitors' highlighters' prices.
• B)charge a price that would provide genuine value to the target customer segment.
• C)set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D)place the product in discount office supply retailers to make it easier to purchase.
• E)use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.

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Definitions:

Home Health Nurse

A nurse who provides medical care for patients in their homes, often involving post-operative care, chronic disease management, and elderly care.

Psychosocial Theories

Theories that describe the influence of social factors on an individual's mind and behavior.

Sociocultural Needs

Refers to the requirements that are essential for an individual's social and cultural well-being and fulfillment.

Spiritual Needs

The aspects of life that pertain to an individual's sense of purpose, faith, hope, and connection to others and the universe.