Imagine a Confectionary Company Has Introduced a New Nutty Candy

question 7

Multiple Choice

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S.business history) .Which of the following statements would you most likely expect management to make if sales of this new candy bar were much lower than expected?

• A)"We'd better do some market testing to determine why people are dissatisfied."
• B)"Perhaps we should make candy bars with raisins."
• C)"Let's put more aggressive salespeople in the field."
• D)"Let's lower the price and change the name."
• E)"Don't worry about it;we're the largest candy manufacturer in the area.Sooner or later they'll get hungry enough that they'll come to us."

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Definitions:

Aggregate Planning

A process in operations management aimed at determining optimal production levels, inventory levels, and workforce levels to meet fluctuating demand over a medium-term horizon.

Variables

Elements, features, or factors that are likely to vary or change and can be measured in an experiment or model.

Services Inventory

The concept of quantifying and managing the availability of intangible service capacities, such as hours of labor or access to resources.

Graphical Method

A visual approach to solving mathematical or analytical problems using diagrams, charts, or graphs.