A Local Candidate Running for Office Would Very Much Like

question 94

Multiple Choice

A local candidate running for office would very much like to have your vote. She promises that she will "make the country better." Because all candidates for public office say this, you doubt you'll see real results and decide not to vote for her. Marketing will not occur in this situation because

• A) marketing doesn't apply to the voting process.
• B) the desire and ability to satisfy needs is missing.
• C) there is no direct way for the parties to communicate.
• D) something to exchange is missing.
• E) there is only one party involved in this situation.

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Definitions:

Deductible

The amount paid out of pocket by the policyholder before an insurance company will cover the remaining costs attributed to a claim.

Policyholder

An individual or entity that owns an insurance policy, thereby having the insurance cover for specified risks.

Copayment

A fixed amount paid by a patient for healthcare services, with the remaining balance covered by their insurance plan.

Deductible

The amount a person must pay out-of-pocket before an insurance company will cover the remaining costs of a claim.