Which of the Following Statements About 3M's Marketing Program for Post-It

question 11

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

• A)In his first attempt,David Windorski,a 3M inventor,designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C)David Windorski,a 3M inventor,developed the Post-it Flag Pen for the office worker segment.
• D)The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E)In development of the Post-it Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

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Definitions:

Prevailing Winds

Winds that blow predominantly from a single general direction over a particular point on the Earth's surface.

European Trade

The exchange of goods, services, and capital between countries within Europe, as well as between Europe and other parts of the world, which has historically played a significant role in the global economy.

English Settlement

The establishment of communities and colonies by English explorers and settlers in various parts of the world, particularly in North America, during the late 16th to early 18th centuries.

North America

A continent located in the Northern Hemisphere and almost entirely within the Western Hemisphere, comprising countries such as Canada, the United States, and Mexico.