Based on the Marketing Program 3M Developed for Its Post-It

question 42

Multiple Choice

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

• A) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are identical.
• B) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are not realistic.
• C) the Post-it Flag Highlighters and Post-it Flag Pens are priced unreasonably for the target markets.
• D) the prices for 3M's Post-it Flag Highlighters and Post-it Flag Pens are set to maximize 3M's profits, not its distributors' profits.
• E) the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Setup Costs

The expenses incurred to ready equipment, processes, or systems for production or operation. These costs do not vary with the quantity produced.

Order Cycles

The process or sequence of events from placing an order to receiving goods, often part of inventory management strategies.

Carrying Cost

The total cost of holding inventory, including storage, maintenance, and insurance.

Ordering Cost

The expenses incurred in placing and processing orders to suppliers.