Imagine a Confectionary Company Has Introduced a New Nutty Candy

question 7

Multiple Choice

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S.business history) .Which of the following statements would you most likely expect management to make if sales of this new candy bar were much lower than expected?

• A)"We'd better do some market testing to determine why people are dissatisfied."
• B)"Perhaps we should make candy bars with raisins."
• C)"Let's put more aggressive salespeople in the field."
• D)"Let's lower the price and change the name."
• E)"Don't worry about it;we're the largest candy manufacturer in the area.Sooner or later they'll get hungry enough that they'll come to us."

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Definitions:

Thyroid Cartilage

The largest cartilage of the larynx, forming the Adam's apple in the neck.

Larynx

The voice box located in the neck, involved in breathing, producing sound, and protecting the trachea against food aspiration.

Sternocleidomastoid

A neck muscle that flexes and rotates the head, visible when turning the head or when strained.

Palatoglossus

A muscle that elevates the back of the tongue and narrows the oropharyngeal isthmus, playing a role in swallowing and speech.