Imagine a Confectionary Company Has Introduced a New Nutty Candy

question 7

Multiple Choice

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S.business history) .Which of the following statements would you most likely expect management to make if sales of this new candy bar were much lower than expected?

• A)"We'd better do some market testing to determine why people are dissatisfied."
• B)"Perhaps we should make candy bars with raisins."
• C)"Let's put more aggressive salespeople in the field."
• D)"Let's lower the price and change the name."
• E)"Don't worry about it;we're the largest candy manufacturer in the area.Sooner or later they'll get hungry enough that they'll come to us."

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Definitions:

Latent Content

Unconscious underlying meanings of dreams and creative processes, distinct from the overt storyline or manifest content.

Sexual Content

Material in media or art that explicitly or implicitly relates to sexual themes, acts, or references.

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The number of occurrences of a repeating event per unit of time.

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Short bursts of brain activity that occur during stage 2 of non-REM sleep, thought to play a role in learning and memory.