Examlex
The four utilities marketing creates are
Identifying Opportunities
The process of recognizing and analyzing potential avenues for growth, innovation, or competitive advantage in a market.
Common Form
A standard format or structure used across different contexts to ensure uniformity and ease of understanding.
Idea Generation
The creative process of generating innovative ideas or solutions through brainstorming, research, and exploring various possibilities.
Creativity
The ability to produce original and valuable ideas or solutions, utilizing imagination and innovative thinking.
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