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In Addition to Consumers, What Other People, Groups, and Environmental

question 54

Essay

In addition to consumers, what other people, groups, and environmental forces interact to influence an organization's marketing activities?


Definitions:

Solitary

Existing or carried out alone without the company of others.

Social Entertainment

Forms of entertainment that are social in nature, often involving interactive and participatory media like social networking services, online games, and live streaming platforms.

Entertainment Industry

A sector of the economy focused on the production and distribution of films, television shows, music, video games, and other forms of entertainment.

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