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Explain the Marketing Program That 3M Used to Reach the Student

question 29

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it Flag Highlighter and the rationale used for each element of the marketing mix.


Definitions:

Nursing Assistive Personnel

Healthcare workers who provide basic nursing care under the supervision of registered nurses or licensed practical nurses.

Patient Care

The provision of services by healthcare professionals to patients, aimed at maintaining or improving their health status.

Legally Delegated

Refers to tasks or duties assigned under the authority of law or through legal authority, often in the context of professional roles.

Benner's Practice Model

A framework developed by Patricia Benner that outlines the stages of clinical competence in nursing, emphasizing the importance of experience and intuition in clinical practice.

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