The Term Used to Identify an Organization's Long-Term Course of Action

question 102

Multiple Choice

The term used to identify an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals is referred to as a

• A)marketing strategy.
• B)policy.
• C)strategy.
• D)plan.
• E)tactic.

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Definitions:

Modified Rebuy

is a buying situation where an organization makes some changes to their regular purchase specifications or suppliers, requiring some review but not starting from scratch.

Current Vendors

Businesses or suppliers currently providing products or services to a company.

Straight Rebuy

A routine purchase of the same goods or services without modification, typically done by businesses in established relationships with suppliers.

Purchasing Agent

An individual within an organization responsible for buying goods and services needed by the company to carry out its operations effectively.